ETV to Launch Y.E.S. Project with A.C. Flora High School and Civic Leaders

ETV Producer Betsy Newman instructs student Shawn Ndaba on the use of a camera.

Columbia, SC – This spring, ETV, in partnership with AC Flora High School, the Nickelodeon Theatre and Write/Right to Change, launched the Y.E.S. (Youth Electronic Synching) Project. This pilot program for at-risk African-American male students promotes civic engagement through media production of public service announcement videos for local non-profit organizations located in downtown Columbia.

The students’ video campaigns will be featured during an ETV screening event on Friday, June 17 at 6:30 p.m. at the ETV Telecommunications Center in Columbia, SC. The event is FREE and open to the public.

Working with producers from ETV, media literacy educators and the staff of the Nickelodeon Theatre, 13 A.C. Flora High School students will create video messages for the following organizations:

• City Center Partnership

• Transitions

• Nickelodeon Theatre

• Keep the Midlands Beautiful

• WXRY 99.3

From concept development and writing to shooting and editing, the students will produce videos with real-world applications. The weeklong Y.E.S. Project workshop, which runs from June 13 – 17, includes classroom instruction as well as on-location video production in downtown Columbia.

All workshops will be conducted by veteran media literacy educator Don Patterson and A.C. Flora teachers Jacqueline Ortner and Phillip Hare.

Since the summer of 2008, ETV has worked with teachers and at-risk students at A.C. Flora High School where a documentary production class was instituted for ninth grade students with low literacy skills and who were considered at high risk of dropping out.

Funding for this project is made possible through a generous grant from the Bank of America Foundation and additional funding from Write/Right to Change and the A.C. Flora Foundation.